Kalen Hayman
From concept to creation to strategy and distribution, I design and execute.
AI
I use AI as a creative system, not a shortcut. My experience in video, photography, and design shapes how I build workflows that move fast without losing quality. The focus is repeatability, clarity, and output that still feels intentional and human.
video
I design and produce video with AI baked into the process. From concept to edit, AI helps me explore ideas faster, refine direction earlier, and deliver polished cuts with fewer revisions and tighter timelines.
photography
My photography background grounds my AI work in real-world visuals. Understanding light, framing, and composition ensures AI-assisted imagery feels natural, controlled, and brand-aligned — not artificial or overworked.
strategy
I start with the message and build the system around it. Strategy means defining what matters, then designing AI-supported workflows that make execution faster, clearer, and easier to repeat.
campaign
I create campaigns as modular systems, not one-off assets. AI allows rapid iteration, versioning, and adaptation across formats while maintaining a consistent visual and narrative thread.
distribution
I design creative with distribution in mind. AI workflows make it easy to adapt content for different platforms, formats, and pacing — so nothing gets stuck or rebuilt from scratch.
